Dunkin’ Doughnuts’ attempt to become a more “woke” company has backfired. Analysts in the field say that the company lost a huge $1 billion and say that it did this by losing its core customers.
The company tried to get younger people to buy their products by promoting LGBTQ+ pride and being more open to everyone, but it didn’t work. Long-time fans felt scolded by ads, which caused people to turn against them.
A top official said, “We forgot who our main customers were.” “Chasing trends lost us loyal customers.”
To get back on its feet, Dunkin’ brought back deals that would help long-term users. But followers of MAGA have skipped because they say the party is biassed against conservatives.
Similar to Bud Light’s relationship with Dylan Mulvaney, this issue has caused a lot of discussion. Companies need to find a mix between customer loyalty and advanced ideals.
