A lot of people see Starbucks as more than just a coffee shop; it’s a routine that makes them feel good. The green logo on a cup has come to mean comfort and familiarity, whether it’s a treat in the afternoon or a pick-me-up in the morning. That being said, the design hides a little secret that might just surprise you.
Mythology and the secrets of the sea are reflected in the Starbucks logo, which is a siren. The siren is a sign of beauty and excitement. Its story comes from Greek mythology, where its beautiful song is said to attract sailors. Although the company’s name, “Starbucks,” comes from Herman Melville’s famous book “Moby Dick,” this maritime theme makes sense.
A lot of changes have been made to the Starbucks image over the years. The first design, from 1971, had a detailed brown siren. The green colour, which was added in 1987, stood for growth and newness. The image kept changing, and in 1992, a sleeker, more modern look came out. But the most important change happened in 2011: the company took out “Starbucks Coffee” from its brand to make the siren the main feature.
Take a better look at the siren’s face now. At first glance, it looks perfect and balanced. But if you look more closely, you might see that the right side of her face is a little darker than the left, and her nose is slightly tilted to the right. These flaws were purposely added to the scream to make it seem more real and human.
It was on purpose that these uneven parts were added by the Starbucks design team to give the sound a warm and personal touch. They thought that a face that was exactly symmetrical would look cold and robotic. Instead, the siren’s small flaws make her more charming and one-of-a-kind.
Take a moment to enjoy the siren’s secret beauty the next time you hold your Starbucks cup. It’s a reminder that the smallest things can be beautiful and that flaws are what make us truly special. What did you know? The history of your daily coffee could be just as interesting and deep as the drink itself.
