With its latest ad, Starbucks India has caused anger and calls for boycotts, which has made some customers think twice about their loyalty. Some people thought the ad was too “woke,” but it shows a father and his transgender daughter being accepting of each other at a Starbucks.
The video shows that the father had a hard time at first accepting his child’s change. He does, however, warmly accept her by getting a drink in her new name at the end. Starbucks India tweeted about the video and said, “Your name tells everyone who you are…” We love and accept you for who you are at Starbucks.
Some people think that Starbucks is putting progressive values ahead of customer tastes with this move, which has been compared to the controversial rebranding of Bud Light. Longtime customers are now rethinking their support because of this.
There are questions about corporate social responsibility and the role of brands in supporting social acceptance because of the backlash.
