A young boy named Seth made news in Brigham City, Utah, for the unique way he ran his business. There was no lemonade stand for Seth outside his house. Instead, he had a sign that said “Ice Cool Beer.” His neighbours were worried at first because the green letters on his poster weren’t clear, and one of them called the cops.
But when the police showed up to look into it, they found that Seth was actually selling root beer. The connection to “beer” was a clever marketing trick that showed how smart Seth was as a businessman and how to get people to buy.
The Brigham City Police Department thought Seth’s plan for marketing was funny and smart. They liked how creative and determined he was, so they chose to help him with his business by sharing his story on social media.
People all over the world were moved by Seth’s story, which quickly went viral. The police department’s post on social media not only cleared up any confusion, but it also helped Seth’s business for free.
Some people didn’t agree with the first choice to call the police, but the department responded by saying that people should report any suspicious activities. They also bought some of Seth’s root beer to show their support for his creativity.
This event shows how important it is for the community to help young entrepreneurs and makes you think of creative ways that young people with business ideas can be successful. People can learn from Seth’s story and see that anyone can be successful if they work hard and are creative.
