Starbucks India recently posted a moving video on Twitter, which started a very important talk about acceptance and including everyone. In the emotional ad, a father talks about how he came to accept his transgender daughter’s change.
The video beautifully shows how the father went from struggling to accepting what was going on. He shows his love and support by ordering a drink under his daughter’s new name, which is a sweet ending.
Starbucks India wrote along with the video, “Your name, whether it’s Arpit or Arpita, shows who you really are.” At Starbucks, we value being yourself because that’s what counts most. “#YourNameBeginsIt.” This strong message stresses how important it is to accept who you really are.
People like the ad, but some don’t like how Starbucks is using a Bud Light-style approach, which has caused people to argue about the brand’s goals. Do what the video says and join the battle!
