A lot of people see Starbucks as more than just a coffee shop; it’s a routine that makes them feel good. Around the world, the green logo on a cup has come to mean comfort and ease. There is, however, a minor secret inside the famous symbol that is often missed.
The siren in the Starbucks logo, which stands for beauty and excitement, comes from mythology and the sea. The company’s name comes from Herman Melville’s book Moby Dick, so this nautical theme makes sense. Many changes have been made to the logo over the years. The most noticeable change was adding the green colour in 1987, which stands for growth and newness.
In 2011, the company did something brave by taking out the words “Starbucks Coffee” from its image and making the siren the main feature. Now this is where things get interesting. When you look more closely at the siren’s face, you’ll see that it’s not quite right. On her face, the right side is a little darker than the left, and her nose leans slightly to the right.
The Starbucks design team purposely made the siren look less perfect on purpose so that it would seem more real and human. If her face were exactly symmetrical, she would have looked cold and robotic. Instead, the siren’s small flaws make her interesting and attractive.
The Starbucks siren has become a symbol of how flawed, unique, and interesting people are. The brand’s dedication to creativity and individuality is shown by the care that went into designing the image.
Take a moment to enjoy the siren’s hidden secrets the next time you hold your Starbucks cup. It’s a reminder that little things can be beautiful, and sometimes it’s the flaws that make something truly special.
